We, as young professionals are the future of the advertising and marketing disciplines. A job that we will greatly accept and no doubt succeed at. However, there are a few things to keep in mind when it comes to the new landscape of advertising, and ways in which we, as young people need to adapt. We can no longer ride the coattails of those that came before us. The world is new, and we are in charge.
What this means, is that digital advertising is taking hold, and we, as young people are better suited than ever to make this a reality. We are the technology generation, and now we outnumber almost every other generation. This means that the world of advertising is ripe for the picking and we have everything we need to make it great.
Technology is our friend
Digital advertising used to be quite the marketing boogeyman, but now it is something that generations, old and new, have come to embrace. We are in position to take digital advertising to new heights, and since we are already part of that movement, can make improvements to it in seamless fashion.
Think about the last time you saw a physical advertisement, it was a bit off-putting wasn’t it? Those are things of the past. It is up to us to usher in a new age of digital advertising and appeal to the greater sensibilities of other young professionals. Whether you are of our generation or an older one, the digital age is here, and it is our duty to continue to use it to its fullest potential.