Advertising with meaning

As an advertiser, one of the most common questions that I get is “what is the most effective type of ad?”. Well, the answer to that is quite simple, the most effective type of ad is one that catches the eye of viewers and advertises with meaning. In so many instances, advertisements serve as a benign sensory input to viewers that they immediately forget. But what good does that do?

In today’s day and age, consumers are bombarded with so many advertisements that it just becomes part of the daily noise of their lives. It is rare that an advertisement will captivate an audience, simply because they see so many on a daily basis. This is where the mold needs to be broken and advertisements must be unique and full of meaning.

What I mean by this

Is that long gone are the days of an advertisement that just shows someone enjoying your product or service. Advertising has been around for a very long time, and chances are that most ideas have been done in some way shape or form. The challenge now becomes taking ideas that might not be necessarily new, and showing them in a different and compelling light.

Add some humor to your advertisement, challenge audiences, make audiences think, do anything that will help your advertisement stick in their mind long after they have seen it. Consumers are given the opportunity to see so many advertisements in a single given day, given hundreds of products to consider buying. Why not make yours the one that they actually want to buy?

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